FASHION STYLIST
& CREATIVE DIRECTOR
FashionizmyThing
READY TO BE THE
NEXT BIG THING?
ABOUT
FashionIzMyThing started as a personal mantra and evolved into an independent creative studio dedicated to telling authentic stories through fashion.
We offer styling, creative direction, concept creation, and full-scale production for both commercial clients and editorial publications.
Because for us, fashion isn’t just a job — it’s a language. And we speak it fluently.
Our approach is collaborative and flexible, working with a network of talented freelancers to bring big ideas to life.
From developing concepts to executing campaigns, we ensure every project blends cultural depth with contemporary aesthetics. We also consult for brands seeking localized insight with international appeal, helping them resonate with audiences in meaningful ways.
I’m Jawaher Aldokhayil,
a Riyadh-based Fashion Stylist and Creative Director, known professionally as FashionIzMyThing.
My journey into fashion started from a simple obsession: the power of clothes to tell stories. Growing up, I was fascinated by how style could express identity, culture, and mood without saying a single word. That curiosity grew into a passion — and today, it’s my craft.
Over the past two years, I’ve transformed that passion into a career that bridges Saudi heritage with modern fashion narratives. My work has taken me from local streets to global runways, collaborating with brands and platforms like Vogue Arabia, Fendi, Ferrari, Red Bull, and Adidas.
Each project is a chance to create something bigger than an outfit — something that sparks conversation and connection.
One of my proudest moments was contributing to Riyadh Fashion Week 2025, where I styled and directed for brands such as Khawla AlAiban, 1886, Pavone, and Hala AlGharbawi. I’ve also explored creative storytelling through music videos, campaigns, and editorials, working with talents like Talisca and brands like NS Leathers.
At the heart of everything I do is a belief: fashion is more than clothes — it’s culture, identity, and innovation.
My mission is to champion creativity, empower regional talent, and deliver visuals that meet global standards without losing their local soul.
CREATIVE SERVICES
Styling
creative direction.
Concept Creation
full scale production.
